Delivering an excellent customer experience is not a simple task. And oftentimes, one-way service channels have a tendency to be frustrating and time consuming. As Indonesia’s largest bank based on asset, reach, and number of customer, Bank Rakyat Indonesia (BRI) is aware of these issue. Therefore, they are looking for chatbot solutions that will provide opportunities to serve better service as well as being a channel to hear their customers’ voice.
By collaborating with Kata.ai, we build a smart assistant for BRI named Sabrina. This bot use contextual awareness to respond to customer inquiries quickly and efficiently. It turns banking activities into simple experiences that not only satisfy the customers’ needs, but do so in a way that is engaging and conversational. With this chatbot, customers can do banking activity anytime and anywhere, from messaging platforms as their preferred channels.